What is UGQlimited™

UGQlimited™ was founded by Chad Houghton, the owner and CEO of UGQ Outdoor — a small, independent gear company born in a basement and built one quilt at a time.

After over a decade of helping build UGQ into a trusted name in handmade ultralight gear, Chad saw a deeper problem in the industry. While the outdoor market was exploding with mass production and copycats, the original voices — the true makers — were getting drowned out.

Not because they lacked ideas.
Not because they lacked quality.
But because they lacked visibility, bandwidth, and a platform that actually gave a damn.

Why UGQlimited™ Exists

UGQlimited™ was created to change that.

• It’s not a marketplace.
• It’s not a wholesale site.
• It’s not about pushing discounts or growing scale at all costs.

It’s a curated stage for the boldest small brands in the outdoor world — a place where independent makers can launch something original, without sacrificing their margins, identity, or voice.

Every drop on UGQlimited™ is:

• Built in the USA
• Released in limited quantities
• Exclusive to this platform
• Created by real people who use what they make

No filler. No fluff. No second chances.

A New Kind of Launch Platform

At its core, UGQlimited™ is here to give small outdoor companies something that’s been missing:

• An audience that respects craft
• A system that works with low inventory
• A path to growth that doesn't require selling out

This isn’t just for customers who want rare, world-class gear — it's for builders who need a launchpad that honors what they do.

As a fellow maker who’s walked that road — the nights, the failures, the stretch-you-too-thin launches — Chad created UGQlimited™ with one goal:

To give power back to the people actually making the gear.

Our Promise to the Brands We Host:

• You’ll never be treated like a SKU.
• You’ll never compete on price alone.
• You’ll always own your identity, your pricing, and your future.

*If You’re a Small Business Owner:

This platform wasn’t built to take from you — it was built to amplify you.

You have something original. Something valuable. Something real.
Let’s drop it.

UGQlimited™ — Limited Drops. Unlimited Potential.

Coming Soon: UGQlimited™ Subscriptions

We’re building something special for the gear-obsessed:

• 🔐 Early access to all drops (before the public)

• 📦 Bonus content & behind-the-scenes access

• 🎁 Subscriber-only limited gear & giveaways

• 🔊 Influence future drops through exclusive polls

Launching Summer 2025.